Poundland - Value retailer

Corporate Statement

We aim to create a retail environment that offers unbelievable value and variety and satisfies customers of every lifestyle.

We will support dynamic, controlled growth with strong relationships with our business partners, efficient systems and investment in people who focus on the requirements of our customers.

We recognise each employees individuality, abilities, effort and achievement. We will encourage the attainment of maximum potential and in so doing, develop a loyal and skilled workforce.

Our professionalism will continue to set new industry standards.

Poundland's mission is to make a major contribution to the future of modern retailing.

History

Poundland was established in April 1990, with funds provided by the multi-million pound sale of an international wholesaling business.

A simple concept

Poundland's retailing concept is extremely simple: a range of more than 3000 items, each offered for sale at only £1 each – representing amazing value for money.

Our pilot store opened in the Octagon Centre, Burton-upon-Trent in December of 1990, followed by new stores in High Street, Meadowhall and other quality trading locations. Shoppers loved the concept, and so did fellow retailers and landlords. The stores proved to be a huge success. Meadowhall's success was repeated by further stores opening by the end of the year.

Company development produced rapid, yet carefully controlled growth

Surpassing our most optimistic trading expectations, Poundland has established a history of target-beating performance, and is now capitalising on the benefits and economies of scale available to a large, mature business.

Our development rationale ensures that the quality of support systems and our ability to manage the business effectively always exceeds the requirements of a rapidly expanding business. To this end, Poundland has invested substantially in the computerisation of stock control, distribution, financial and staff management systems.

Poundland is a retailer that has taken advantage of "leading edge" technology, providing management controls which are considered by many to be superior to those employed by other retailers.

Experience, sound systems and customer focus

It is undoubtedly the efficiency of Poundland's management systems, a wealth of buying and selling experience and a flair for recognising the needs of the customer which places the company ahead of other retailers in the sector. It is those same characteristics that guarantee Poundland a major role in the future of modern retailing.